How 2 Mkt 2 Gen Y (Maddux Business Report)

Slacker Punks are taking over. R u ready?

By Bob Andelman
Maddux Business Report
March 2008

They’re called Generation Y by the mainstream media, slacker punks by their elders who don’t care for their ever-present iPods, BlackBerrys, laptops and disinterested attitudes.

But watch out. Those who text are a huge segment of the buying population. The tattooed, pierced and wireless outnumber the Boomers by 1.3 million. And they make their buying decisions in ways that may be foreign to old-school marketers.

Companies that reach Gen Y — where Gen Y likes to be reached — stand to win their wallets.

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Copyright 2008 Will Eisner: A Spirited Life by Bob Andelman

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