Interview: JOHN VIERA, Ford Motor Company, director of sustainable business strategies

Ford Motor Company of CanadaImage via Wikipedia

By Bob Andelman

Ford Motor Company has a vision of providing sustainable transportation that is affordable in every sense of the word: socially, environmentally and economically.

Joining me in a moment is Ford executive John Viera. Viera is all about sustainability. As director of sustainable business strategies for the American automaker, he lives and breathes sustainability and is extremely passionate about achieving it.

What you’ll also find intriguing about Viera is that he came to sustainability from his last position, in which he was a chief engineer for Ford. That means he knows as well as anyone what is and isn’t possible and where the pressure points may lie for progress.

Ford believes that its sustainability strategy will be a key component of its business going forward. By remaining economically viable, it expects to make positive contributions to society and reduce the environmental impact of its products.

Responsibility for maintaining the Ford Motor Company’s high commitment to sustainability falls in my part to my guest, John Viera.

(Bob Andelman was paid a fee by BlogTalkRadio to host this commercial program.)


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Copyright 2010 Will Eisner: A Spirited Life by Bob Andelman