Patrick Sullivan Q&A: Hurdles Ahead (Corporate Meetings & Incentives)

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The Scoop on Incentive Trends

By Bob Andelman

Sep 1, 2008

Patrick Sullivan, president of PRA Destination Management New York and incoming president of The Society of Incentive & Travel Executives, shares his insights on the incentive industry.

Patrick Sullivan is a busy guy. A really busy guy. As president of PRA Destination Management New York, he brings the wow factor to events for corporate clients around the world. He’s also the incoming president of the Society of Incentive & Travel Executives.

Sullivan has a broad perspective on the industry. In his more than 20 years as a corporate meeting planner, incentive house account executive, and now head of a major DMC, he’s pretty much done it all. We spoke with him in July, just after he returned from a SITE meeting in Spain, where he participated in a panel on incentive trends.

FIM: What were your primary impressions about international incentive travel and the economic slowdown coming away from the Spain event?

PATRICK SULLIVAN: The subprime mortgage debacle that we hear about all the time from the U.S. press is having an impact on European incentives. And the ever-declining U.S. dollar also affects the European market. Most important, corporate planners from the United States don’t have as much buying power for international incentive trips abroad when the dollar is low.

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Copyright 2008 Will Eisner: A Spirited Life by Bob Andelman