By Bob Andelman

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Jeff Arthur

All hail the Jingle King, Jeff Arthur! MADDUX BUSINESS REPORT

  By Bob Andelman (Originally published in Maddux Report, 1989) Some might say that jingle writing isn’t an art, it’s just advertising.Maybe. But there is a certain melodical, redundant appeal to a well-done jingle that is at once irrepressible and… Continue Reading →

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