In a stubborn global economy, how does a meeting management company grow? We asked Minneapolis-based MotivAction, the company on the CMI 25 list with the largest percentage growth in number of events managed. The company reported 92 meetings and incentives in 2007 versus 70 in 2006, a 31 percent jump.
According to Brad Williams, MotivAction’s vice president of business development for travel and event services, helping clients to institute strategic meetings management programs is key. “We help set policies, and it’s a great way to strengthen our relations with the customer and uncover new opportunities. You can identify which meetings can be managed internally, and which should be outsourced.”
He also says that more global customers are asking MotivAction to run meetings for their international divisions, making for organic growth. In one case, the incentive qualifiers were from Asia, but the trip was to Dubai — and the company is based in the U.S. In another case, a U.S. company’s Russian division hosted incentive winners on a cruise to Miami. “It just seems like we’re getting more and more international opportunities,” he says.
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Copyright 2008 Will Eisner: A Spirited Life by Bob Andelman