By Bob Andelman

Keep Your Eye On the Marshmallow, Joachim de Posada, Bob Andelman

Order ‘Keep Your Eye On the Marshmallow,’ by Joachim de Posada and Bob Andelman

Keep Your Eye on the Marshmallow? Cool title, you say, but what’s it about?

Here’s the scoop:

The follow-up to the international bestsellers Don’t Gobble the Marshmallow…Ever! and Don’t Eat the Marshmallow…Yet!

After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again.

Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately.

In Don’t Eat the Marshmallow…Yet! and Don’t Gobble the Marshmallow…Ever!, Joachim de Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in Keep Your Eye on the Marshmallow, Posada uses the parable of Arthur’s struggles after reaching the top to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savor the marshmallows of life.

What’s that you say? You haven’t ordered our new book yet? Do it today! Amazon, http://amzn.to/ThzgtP, and Barnes & Noble http://bit.ly/11T9mNy!

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including Keep Your Eye on the Marshmallow with Joachim de Posada, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman’s Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).